The first ever global work for Instagram is a multi-channel, integrated campaign that presents the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community is already using Stories tools, it demonstrates the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special – that ‘Stories Are Everywhere’. Reflecting how the platform behaves, the campaign’s executions are intended to inspire and excite the audience about the many possibilities available to express themselves. The outdoor campaign presents small, unexpected moments that are instantly sharable and contextual to the user’s environment. Within the Instagram app, function drivers educate users about the array of features. These executions playfully work together to remind users that Instagram Stories is the place to share life’s highlights and all the casual, everyday moments in between.

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